Job candidates aren’t just potential hires for companies.

Regardless of whether you eventually hire those candidates, your company is nurturing new advocates to spread the word about your organization. That means treating every candidate interaction — from in-person interviews to the handling of personal data — with care.

Candidate data has always been available to recruiters. The big difference is they now have the tools necessary to turn those insights into effective recruiting strategies. This combination of data and tools not only allows recruiters to learn more about a candidate, but it also serves as a blueprint for how to improve the candidate experience.

Data is the most essential resource recruiters have. In addition to having access to that information, recruiters must understand the importance of data transparency and how it nurtures candidate and employee trust. Practicing transparency in data is an indicator of how companies value people — be it customers, employees, or potential hires. And gaining a candidate’s trust is more important now than ever.

Why Data Transparency Matters

In one Gartner study, 71% of respondents said their employers should be more transparent. The same report believes that many companies will oblige that request by 2025.

That transparency should extend to all facets of the business, including how data is handled for consumers, staff members, and potential hires. Here are a couple of reasons data transparency matters to candidates:

1. It’s indicative of a confident company. The importance of transparency in business can’t be overstated. Organizations that present themselves as having nothing to hide put employees at ease, persuade customers to do business with them, and get candidates excited about potentially joining their teams.

Candidates feel vulnerable enough applying for a job because they don’t know what the recruiting process will bring. By indicating what information they will share and how it will be used, companies empower candidates to present the best version of themselves while improving the candidate experience. At the same time, it allows companies to attract candidates that best align with a job description and their corporate values.

2. It boosts retention. Studies have shown that Millennials are 22 times more likely to stay at companies that present a trustworthy culture. Transparent data is a strong first indicator that candidates can trust in your workplace values and culture.

The sheer number of corporate data breaches we hear about puts people on edge about sharing their information in any capacity. Just as data transparency paints the picture of a confident company, making it a corporate initiative during the hiring phase can make candidates feel at ease about accepting a position with your company — and committing to it for the long haul.

Transparent data is a valuable ally for companies on the lookout for how to improve the candidate experience and ensure employees remain happy team members. Pay attention to how you protect candidate data to position your company as one that values people, supports privacy and ethical standards, and gives your company a chance to employ those with similar values that they will bring into their new role.

Author Abby Carter

Abby Carter // Tech Storyteller

Like most people who gravitate toward writing, Abby has a love for helping people. She takes pride in bridging the gap between people and technology, and enabling others to make sense of the two working together for a greater impact. You’ll catch Abby around town at a local brewery, enjoying the outdoors with her German Shepherd, or cuddled up on the couch with a glass of wine and her latest new read.

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